We’ll kick off the afternoon by setting the stage for the day’s discussions, underscoring the importance of video innovation in media and advertising. Today, we'll focus the disruption, creativity, and data-driven strategies that are shaping the future of video content.

Online video advertising is experiencing rapid growth with UK ad spend soaring from £2.3 billion in 2021 to nearly £7 billion last year (IAB) and global video ad spend set to double in five years. Consumers now watch nearly five hours of video content daily (Ofcom), prompting players across the media ecosystem to embrace the medium, driving innovation and refining their video strategies. In this session, an analyst will share the current state of the market, giving you a macro-view of the landscape, exploring how these players are driving the evolution of video advertising and what to expect as we approach 2025.

Get an exclusive look at the latest platform updates and innovations as Spotify steps into a new chapter with video at the forefront. With video engagement surging and users increasingly interacting in the foreground, advertisers have more diverse and impactful ways than ever to connect with audiences on Spotify. Discover how Spotify’s evolving mix is paving the way for a new era of brand success in 2025.

With over 20 million followers, Daily Mail has become the biggest publisher on TikTok, using its storytelling expertise to deliver a diverse range of content that captures the attention of every generation across every platform. Join their video experts and get an exclusive, behind-the-scenes look at how this legacy newsbrand transformed itself into a digital trailblazer. Learn about the methods they use to drive engagement, grow new audiences, and keep viewers coming back for more. 

Join Henry as he dives into how cutting-edge video distribution is changing the game for advertisers. See how seamless delivery ensures your ads hit the right audiences, while unlocking powerful insights to fuel smarter strategies and better results. Don’t miss this chance to learn how to stretch your budgets further, slash inefficiencies and drive measurable impact.

What’s really behind that view? Are all views created equal? What truly keeps our attention? Are consumer habits really changing that much? What are the myths – and what is a truth that you didn’t know yet? With so much video content constantly available at our fingertips, understanding how, when, and why consumers engage with video content can mean the difference between a fleeting view and a lasting impact. In this session we ask four experts to go beneath the surface and tell you what’s really going in the mind of the viewer.

This session will explain how M&S boosted awareness and moved consumers closer to purchase, by running their 'Farm to Foodhall' campaign across CTV and online video in tandem. Using Captify search data to uncover and reach key audiences through online video, Mindshare and M&S were then able to leverage Captify's Search Lift metric to provide an holistic view of campaign performance. Jane Wolfson of Captify is joined by Rachel Marsden from M&S and Giles Saar of Mindshare to take you through the campaign and how it is shaping their approach to targeting and measurement moving forward.

Think Gen Z only wants to watch short-form video? Think again. So, what’s capturing the attention of youth audiences today? In this session, Rising Ballers' co-founders Eni and Jamie will share best-in-class video formats and trends that are shaping youth engagement in 2024.

In this session, AudienceProject’s Head of Customer Success, Alicia Phuah, will address how brands can use cross-media measurement to navigate the ever-evolving video landscape and reach new audiences. Alicia will explain how cross-media measurement can help brands assess and optimise their video investments to extend their total campaign reach across TV and digital channels. Join the session and learn from a real-life customer success story of how Kia managed to extend the reach of its target audience by 73% with a redistributed ad budget based on cross-media measurement insights.

In this session, you’ll hear first hand from a talented group of creators as they reveal their approach to storytelling through video, engaging audiences, building communities and tailoring content across platforms, as well as the motivations driving them to share their lives through a lens.

Meet the creators:

💸 Gabriel Nussbaum: The first content creator to interview prime minister Sir Keir Starmer, Gabriel is dedicated to making financial education accessible and engaging for younger audiences.

⚽ Ewan Baggott: Going to business meetings with Adidas at just 14, Ewan transformed his backyard football tricks into collaborations with stars like Kevin De Bruyne and Declan Rice.

🌟 Jasmine Johnson: From a mental health nurse to a TV star of Love is Blind: UK, Jasmin is now a lifestyle creator using her platform to raise awareness for mental health issues.