Online video advertising is experiencing rapid growth with UK ad spend soaring from £2.3 billion in 2021 to nearly £7 billion last year (IAB) and global video ad spend set to double in five years (Omdia). Consumers now watch nearly five hours of video content daily (Ofcom), prompting players across the media ecosystem to embrace the medium, driving innovation and refining their video strategies. In this session, an analyst will share the current state of the market, giving you a macro-view of the landscape, exploring how these players are driving the evolution of video advertising and what to expect as we approach 2025.

Get an exclusive look at the latest platform updates and innovations as Spotify steps into a new chapter with video at the forefront. With video engagement surging and users increasingly interacting in the foreground, advertisers have more diverse and impactful ways than ever to connect with audiences on Spotify. Discover how Spotify’s evolving mix is paving the way for a new era of brand success in 2025.

A lightning talk showcasing disruptive possibilities and innovations in video advertising.

A lightning talk showcasing disruptive possibilities and innovations in video advertising.

What’s really behind that view? Are all views created equal? What truly keeps our attention? Are consumer habits really changing that much? What are the myths – and what is a truth that you didn’t know yet? With so much video content constantly available at our fingertips, understanding how, when, and why consumers engage with video content can mean the difference between a fleeting view and a lasting impact. In this session we ask four experts to go beneath the surface and tell you what’s really going in the mind of the viewer.

This session will explain how M&S boosted awareness and moved consumers closer to purchase, by running their 'Farm to Foodhall' campaign across CTV and online video in tandem. Using Captify search data to uncover and reach key audiences through online video, Mindshare and M&S were then able to leverage Captify's Search Lift metric to provide an holistic view of campaign performance. Jane Wolfson of Captify is joined by Rachel Marsden from M&S and Giles Saar of Mindshare to take you through the campaign and how it is shaping their approach to targeting and measurement moving forward.

In just three years, U-Studio evolved from a pilot project into Unilever’s largest digital network, supporting over 400 brands across 21 studios globally and producing thousands of pieces of content annually. Shannon, who worked on the project since its launch, will share how video became the cornerstone of their strategy amid a surge in content demand during the pandemic. Finally, she'll share some thoughts on the future of content creation as she reflects on what GenAI tools she would leverage if she were to start all over again today!

A lightning talk showcasing disruptive possibilities and innovations in video advertising.

A lightning talk showcasing disruptive possibilities and innovations in video advertising.

A lightning talk showcasing disruptive possibilities and innovations in video advertising.

This session is a masterclass in creating content led by seasoned content creators. Learn how to engage audiences through brilliant storytelling, find out best practices for tailoring content to different platforms, and how you can build this into your wider media plan, all illustrated by the first-hand experiences of these experts from working with brands and agencies to create content.