The business of TV, and the search for growth

This theme will delve into the challenges and opportunities facing the television industry in a rapidly changing climate. We'll discuss the business of TV from 2025 to 2030, growth strategies of SVODs, maximising the value of content, the future of windowing, anti-piracy measures, what Gen Z and Gen Alpha want from TV, and the UX innovations that will lift business metrics.

Growing the Pay TV market

As the TV industry shifts towards streaming, operators are vying for dominance. This session will explore super-aggregation, the role of Pay TV providers, FAST channels, and Smart TV OS providers in this evolving landscape. Other key topics include the future of operator devices, the value of content partnerships, and strategies for attracting and retaining subscribers in a competitive market.

New frontiers in streaming

This theme will explore the strategies for gaining market share in the Smart TV OS landscape. It will discuss the role of FAST channels in attracting and retaining viewers, the potential for new talent in the FAST space, and the future of global FAST growth.

Digital broadcasters: The next steps

This theme will explore the strategies for broadcasters to thrive in the streaming era. It will discuss the development of owned-and-operated apps, the potential of next-gen aggregation platforms, and the challenges and opportunities for smaller channels. Additionally, the session will examine the transition to all-streaming, including the impact on DTT, satellite, and cable platforms.

The future TV network

In this session, we’ll consider whether the TV industry has reached an inflection point when the cost of streaming plummets while reliability and latency improve. We’ll discuss innovations that increase capacity, lower traffic and reduce costs for content owners and service providers. We’ll discuss reducing environmental impact, as well as the evolution of CDNs. Finally, we want to understand the contribution AI can make – including in video processing and the resource this function uses.

Growing connected TV ad revenues

This theme will explore the growth potential of various streaming advertising models, including BVOD, SVOD ad tiers, AVOD, and FAST. It will also discuss the challenges of attracting advertiser budgets to CTV, the potential for CTV to become a full-funnel marketing channel, and the role of data and technology in driving performance advertising on TV.

The converged, cross-platform advertising future

This theme will explore the growth potential of various streaming advertising models, including BVOD, SVOD ad tiers, AVOD, and FAST. It will also discuss the challenges of attracting advertiser budgets to CTV, the potential for CTV to become a full-funnel marketing channel, and the role of data and technology in driving performance advertising on TV.