The Connected TV landscape is highly fragmented, with Smart TVs, set-top boxes, streaming sticks, and game consoles running a variety of proprietary operating systems. Unlike mobile or web development, CTV app optimisation requires navigating this complexity, making performance and testing significantly more challenging.
FX Digital has embraced a CTV-first approach to test automation, ensuring seamless user experiences across this diverse ecosystem. This session delves into the evolution of FX Digital’s cutting-edge test automation lab, which now executes 250,000+ test cases per month on real devices for major platforms like BritBox, Tennis TV, and Dyn.The discussion will explore:
• Scaling automation technology to meet the demands of an expanding CTV ecosystem
• Overcoming device fragmentation with innovative testing strategies
• Enhancing lab infrastructure with remote device management and 3D-printed testing solutions
As CTV automation evolves, this session will highlight how these innovations drive efficiency, reduce costs, and elevate streaming quality - helping platforms stay ahead in a competitive market.
Omdia forecasts 900+ million connected cars on the road by 2030 featuring ever-larger screens in the front and rear, with the car OEMs themselves and the likes of Google and Apple looking to become gatekeepers to the in-car environment. We hear what the connected car means to the Media & Entertainment industry as a new distribution endpoint for content and advertising. What is the evidence that passengers, and especially drivers, will have the time or inclination to watch TV in this environment? Who will provide the Entertainment OS – and is this a race Pay TV aggregators can join? With car makers looking to develop recurring post-sale revenues (just like Smart TV manufacturers), what could the business models look like for those with leverage on content, advertising and data.
Xperi and Joyn are hosting a masterclass session that tackles today’s key question: What opportunities are there for the connected car as a new endpoint for content and advertising?
Geir Skaaden, Xperi’s Chief Product Officer, will share insights on how Xperi’s DTS AutoStage platform is delivering entertainment in over 10 million vehicles. He'll explore the new opportunities in audio and video for both automotive OEMs and content companies.
Geir will be joined by Maximilian Baur-Tauber, VP Business Development & Partnerships at Joyn, who will discuss why Joyn is embracing the connected car as the next frontier for entertainment and the exciting opportunities this presents.
Don't miss this chance to hear from these industry leaders about the future of in-car entertainment and the innovative business models that will shape this space.
ScreenHits TV is a streaming app that aggregates and curates subscription and free streaming services into one unified user experience, making it easy for consumers to find and watch the content they want. Having grown up on Smart TVs, tablets and phones, this service has made the leap into connected car entertainment. A landmark global deal with Porsche (part of Volkswagen Group) makes ScreenHits TV a leader in this emerging market, which represents a whole new distribution channel for content owners and a way for advertisers to extend their reach. We hear about the opportunity to entertain rear and front passengers while driving and to entertain drivers when parked – like when charging an electric vehicle. ScreenHits TV believes the car will become the second most important screen outside the home, so we explore the implications for all stakeholders.
In this keynote, Andy Waltenspiel will share some highlights from his “Future of TV” survey with decision makers at leading Tier 1 Telcos and Pay TV providers.
We'll hear about:
The importance of TV in the overall Telco bundles today and tomorrow,
Top trends and the resulting key activities.
The AI use cases that resonate, and
their worst competitors
“If I gave you 100m Dollars – what would you do with it?” is one of the key questions in Andy Waltenspiel’s “Future of TV “ research. In this panel he gets several of the participating operators to discuss that very same question LIVE on stage. Look forward to learn how leading TV executives from A1 Telekom Austria, EE, Altibox, Vodafone and Deutsche Telekom would collectively spend half a billion dollars.
Frank Rippl, Vodafone Group
Andy Waltenspiel, Waltenspiel Management Consulting
Peter Wassong, Deutsche Telekom
Jarle Johnsen, Lyse Tele AS