Stage 1
The business of TV:
Welcome
9:00 AM - 9:10 AM
Steve Scaffardi
Adwanted Events & The Media Leader
How U.S. studios can maximise content revenues without cannibalising their D2C offers
9:10 AM - 9:20 AM
Jack Davison
3Vision
Building a pan-MENA, hybrid SVOD/AVOD streaming powerhouse
9:20 AM - 9:40 AM
Natasha Matos-Hemingway
Shahid (MBC Group)
Nathalie Lethbridge
Atonik Digital
Growing the Pay TV offer and the Pay TV business
10:00 AM - 10:20 AM
David Bouchier
Virgin Media O2
Panel: Growing the global streaming business, profitably
10:20 AM - 11:00 AM
Kerry Ball
BritBox International
Thijs Bijleveld
IMAX
Ben Keen
Independent Analyst
Vikram Kulkarni
Gracenote
Dr. Malte Probst
Swiss Studios
David Salmon
Tubi
Networking break
11:00 AM - 11:30 AM
Growing Pay TV:
Bundling strategies to help SVODs counter churn
11:30 AM - 11:45 AM
Richard Broughton
Ampere Analysis
Enhancing Pay TV monetisation with Entertainment OS
11:45 AM - 12:05 PM
Katherine Wen
Sky
Live sports at scale: ITV’s journey to streaming success
12:05 PM - 12:25 PM
Steve Russell
Irdeto
Maria Rua Aguete
Omdia
Mark Ison
ITV
Panel: Next steps in super-aggregation
12:25 PM - 1:00 PM
Frank Rippl
Vodafone Group
Daniel Rühmann
Simply.TV
Andy Waltenspiel
Waltenspiel Management Consulting
Peter Wassong
Deutsche Telekom
Elena Petrova
A1 Telekom Austria AG
Lunch
1:00 PM - 2:00 PM
Growing CTV ad revenues:
Uptake of SVOD advertising tiers across leading markets
2:00 PM - 2:10 PM
Mayssa Jamil
Ampere Analysis
Using Prime Video’s reach to achieve full-funnel marketing objectives
2:10 PM - 2:25 PM
David Amodio
Amazon Ads
Maria Iu
The Media Leader
Navigating the data landscape in the golden era of TV advertising
2:25 PM - 2:45 PM
Matt Bryan
Samsung Ads
Panel: Connected TV – growing it, using it, proving it
2:45 PM - 3:25 PM
Katie Coteman
Warner Bros. Discovery, UK & Ireland
Jon Waite
Havas Media Network
Ryan Afshar
LG Ad Solutions
Chris Kleinschmidt
TiVo
Hannah Walsh
Ampere Analysis
Caroline Manning
Initiative
Networking break
3:25 PM - 3:50 PM
New frontiers in streaming:
The evolving relationship between CTV, TV OS and retail media
3:50 PM - 4:05 PM
Maria Rua Aguete
Omdia
Innovating at the intersection of CTV & retail media
4:05 PM - 4:25 PM
James Grant
Equativ
Euronews Group: Evolution of a legacy network through innovation, advertising and strategic partnerships
4:25 PM - 4:40 PM
Maxime Carboni
Euronews
Dan Simmons
Caretta Research
ZEE Entertainment: How a global giant grows some more
4:40 PM - 4:55 PM
Parul Goel
Zee Entertainment UK
Mary Ann Halford
Halford Media Advisory
Panel: TV-OS & streaming – a new frontier for content, CX and advertising?
4:55 PM - 5:30 PM
Sally Nelson
Roku
Colin Dixon
nScreenMedia
Gabriel Cosgrave
TiVo
Teresa Lopez
WhaleTV
Networking drinks
5:30 PM - 6:30 PM
Stage 2
The future TV network:
Sessions start in Stage 2 at 2pm.
9:00 AM - 1:00 PM
Multicast Assisted Unicast Delivery: the results so far
2:00 PM - 2:10 PM
Colin Phillips
BT
Reducing streaming’s carbon footprint: Learnings from ECOFLOW, and next steps
2:10 PM - 2:30 PM
Kristan Bullett
Humans Not Robots
Tim Davis
ITV
Dr Hemini Mehta
EBU
Ian Nock
Fairmile West
Panel: The future TV network
2:50 PM - 3:25 PM
Thierry Fautier
Your Media Transformation
Diego Gibellino
TIM
Brendan Hole
BT Group
Xavier Leclercq
Broadpeak
Alex Paugam
Harmonic
Networking break
3:25 PM - 4:00 PM
Holistic planning across linear and CTV:
The impact of planning SVOD ad tiers alongside BVOD and broadcast TV
3:50 PM - 4:10 PM
Justin Sampson
Barb
Denise Turner
The IPA
Assessing Origin Beta trial results, and thinking about whole-market launch
4:10 PM - 4:30 PM
Panel: Next steps in cross-platform and cross-media planning
4:50 PM - 5:30 PM
Nicola Westwood
UM
Eleanor Marshall
Group M
John Moulding
Streamification
Sarah Jones
Sky Media
Chris Hock
WhaleTV
Masterclasses
Building your own CTV automation lab:
A step-by-step guide
Masterclasses start at 10:25am.
9:10 AM - 10:25 AM
Building Your Own CTV Automation Lab: A Step-by-Step Guide
10:25 AM - 10:55 AM
Matthew Duhig
FX Digital
Martin Tyler
FX Digital
Networking break
11:00 AM - 11:30 AM
Connected car entertainment:
The connected car as an entertainment device
11:30 AM - 11:45 AM
Daniel Sutton
Omdia
The Road Ahead: Connected Cars as the New Frontier for Media & Entertainment
11:45 AM - 12:15 PM
Maximilian Baur
Joyn GmbH
Geir Skaaden
Xperi
Daniel Sutton
Omdia
Making the connected car our second most important entertainment space
12:15 PM - 12:30 PM
Rose Hulse
ScreenHits TV
Dr. Bernd Riefler
Veed Analytics
A view from the top:
Tier 1 Telco and Pay TV priorities in 2025 and beyond...
The key priorities for decision makers at leading Tier 1 Telcos and Pay TV providers
1:10 PM - 1:20 PM
Andy Waltenspiel
Waltenspiel Management Consulting
Panel: How would executives at Tier 1 Telco and Pay TV providers spend $100m?
1:20 PM - 1:50 PM
Matthew Hughes
EE
Elena Petrova
A1 Telekom Austria AG
Frank Rippl
Vodafone Group
Andy Waltenspiel
Waltenspiel Management Consulting
Peter Wassong
Deutsche Telekom
Jarle Johnsen
Lyse Tele AS
Stage 1
The future of broadcasters:
Welcome
9:00 AM - 9:05 AM
Steve Scaffardi
Adwanted Events & The Media Leader
Four strategic pivots transforming the global TV market
9:05 AM - 9:20 AM
Ben Keen
Independent Analyst
Collaborating for growth and why connections mean everything
9:20 AM - 9:40 AM
Jack Benjamin
The Media Leader
Priya Dogra
Sky
Growing Scotland's number one commercial BVoD platform locally and globally
9:40 AM - 9:55 AM
Gary Woolf
All3Media International
Richard Williams
STV
Panel: Broadcaster streaming: The next steps
9:55 AM - 10:30 AM
Keith Bedford
Wurl
Victoria Davies
Accelerate Consulting
Akhila Khanna
ITV
Yorick Moes
Everyone TV
Karla Berry
Channel 4
Networking break
10:30 AM - 11:10 AM
Reaching more people and engaging them more deeply:
Keeping up appearances: Building user experience to get ahead of the competition
11:10 AM - 11:25 AM
Dan Simmons
Caretta Research
Giving broadband customers unprecedented choice when shaping their TV experience
11:25 AM - 11:45 AM
Matthew Hughes
EE
Addressing engagement and monetisation as key success factors
11:45 AM - 12:05 PM
Jarle Johnsen
Lyse Tele AS
Andy Waltenspiel
Waltenspiel Management Consulting
Ferdinand Maier
Ruwido
HbbTV OpApp and operator app – the technology considerations
12:05 PM - 12:25 PM
David Beazley
YouView
Orpheus Warr
Everyone TV
John Moulding
Streamification
Panel: Using apps, devices and UX to deepen engagement
12:25 PM - 1:00 PM
Alejandro Casal
KPN
Anette Schaefer
EIT Culture & Creativity
Chris Van Der Linden
Liberty Global
Simon James
Synamedia
Roland Sars
Media Distillery
Lunch
1:00 PM - 2:00 PM
TV:
The next chapter
A converged regulator's perspective on the future of TV
2:00 PM - 2:15 PM
Ian Macrae
Ofcom
Panel: What Gen Z and Gen A want from TV programming
2:35 PM - 2:55 PM
Jack Benjamin
The Media Leader
The road to all-IP television in Europe: brakes and accelerants
3:15 PM - 3:30 PM
George Cornish
MTM
Rob Collier
MTM
Stage 2
Adding digital fuel to the TV advertising rocket:
Sessions start in Stage 2 at 11:10m.
9:00 AM - 11:10 AM
How Austrian broadcasters re-plan broadcast ad breaks using real-time audience data
11:10 AM - 11:30 AM
Thomas Gruber
ProSiebenSat.1 PULS 4 GmbH
How to drive 15% more ad revenue in Terrestrial TV with re-targeting, switch-in and dynamic ad-replacement
11:30 AM - 11:50 AM
Moritz Wuttke
Konodrac
How HbbTV TA can open a new frontier in broadcast TV
11:50 AM - 12:10 PM
Peter Neumann
Addressable TV Initiative GmbH (ATVI)
Lantern multi-outcome measurement after six months: learnings and roadmap
12:10 PM - 12:30 PM
Jeff Eales
Sky Media
Sameer Modha
ITV
Katie Gordon
Channel 4
Panel: Performance TV advertising as the antidote to big tech
12:30 PM - 1:00 PM
Sameer Modha
ITV
Lesley Myers-Lamptey
T&P Group
Sam Taylor
Direct Line Group
Tristram MacDonald
Jellyfish